The New York Times’ platform innovations were numerous and groundbreaking, and the media giant—a frequent Work-Order collaborator—needed a way to introduce them at the 2014 NewFronts Digital Content Conference that was equally dynamic.

We handled the creative direction and content and provided full-service production to create a cohesive, comprehensive and elegant event.

Work-Order concepted the event theme, “Every Angle,” which spoke both to the Times’ approach to investigative journalism as well as its expansion into multimedia.

This all-encompassing marketing message—a crucial one as the company grows from a traditional to new media organization—informed everything from the event design to the speakers’ scripts, and became a memorable way for press to review the event.

The New York Times’ tech-forward backdrop was seemingly lifted out of a James Turrell exhibition or a Brian Eno-in-ambient-mode concert.

— DADE HAYES, BROADCASTING  CABLE

A visual thread from start to finish