Chelsea Music Hall is a beautifully designed space under New York’s Chelsea Market that aspires to be an intimate, and experimental, venue for live music, DJs, house parties and really good food.

Work-Order set the stage for the venue’s success with a logo that underscored the facets of the venue and gave it a sense of pedigree. And so, we decided to make a dead-obvious reference to vinyl records and the history and soul they evoke. We put emphasis on “Music Hall” both as a way for the club to own this term and so they could roll out the concept into other cities.

The depth, darkness, mystery and formality of the brand system were the perfect complement to my booking style.

— MICHAEL GINSBERG, FOUNDER