For the 2014 unveiling of the iPhone 6 and Apple Watch, Work-Order worked with Apple, TWBA/Media Arts Lab and 1stAveMachine to weave together an intricate visual storybook. We were confronted with a temporal equation: how to connect all the graphic elements of the film into one cohesive whole. Through painstakingly perfect timing, we ensured that art, graphics and script all worked fluidly together, resulting in a seamless and incredibly impactful 90-second take.