In the years since the 2010 rebrand, logo overhauls have become utterly commonplace, changing on a dime and reviewed by the masses. Rarely, however, do they have as significant an impact on a company’s behaviors as this one did.
In addition to becoming an efficient mark for small-scale digital applications, the redesign regained network attribution for some of Comedy Central’s most successful programs, such as The Daily Show and South Park. These shows had become beloved brands in and of themselves, and now the logomark could be placed like a copyright directly on them.
— ARMIN VIT, BRAND NEW
— FAST COMPANY