HuffPost logo Obamas

A new media pioneer evolves to the next level.

HUFFPOST

To reflect a rapidly changing political discourse, The Huffington Post sought to move away from its “first internet newspaper” origins and cast a wider net by positioning itself as “the people’s platform.” With new leadership at the helm, the media company transformed from “The Huffington Post” to “HuffPost,” both as a nod to its commonly used nickname and an efficient solution on social and third-party media platforms.

Our challenge was threefold: create a new logo with the shortened name, keep the provocative headlines front and center and move the focus of the platform from the internet to the app.

LOGO • VISUAL STRATEGY • MOTION DESIGN 
HuffPost logo before after
HuffPost logo animation

Work-Order created a symbol made of slashes to form an “H” that bookends the wordmark and content. In motion, the “H” becomes a metaphor for people coming together, connecting and moving away from each other — inclusive and expansive. 

HEADLINE DESIGN AS EDITORIAL STRATEGY

Headlines take on the properties of the brand. The bold italic “tabloid” logotype conveys urgency and outrage.

HuffPost logo Room Full of Men Screws Women
HuffPost logo Forward, Slash bumper sticker
HuffPost logo White Flight
HuffPost logo Bananas Republic
HuffPost logo election ad
HuffPost website design

Our real role is to stand up for the little guy, to represent people who feel like they don’t have a voice. We are here to listen and to amplify their voices.

— LYDIA POLGREEN, EDITOR-IN-CHIEF, HUFFPOST

HuffPost logo women's march

© 2019 WORK-ORDER

© 2019 WORK-ORDER