Museum of the Future exhibits the possibilities of tomorrow with warmth and optimism—a vision of design and technological innovation working together to improve our shared experiences. Their curatorial program is rooted in the five senses, bringing tactility and emotion to the visitor experience. Work-Order partnered with the museum in preparation for their grand opening, bringing clarity to their verbal and visual output.

Dynamic system

A key component of the visual strategy is the parallel between the vastness of the earth, its arced surface and the curvature of the museum’s architecture. We developed a magnetic relationship between the logo and the arc, creating movement and depth. 

Born from the sky

The open desert sky of Dubai guides the museum’s color palette, evoking possibility and optimism from the vast unknown.