National Comedy Center Lewis Black

A bold approach for a new destination.

NATIONAL COMEDY CENTER

National Comedy Center, the country’s first comedy archive, was founded with a strong vision, a considerable endowment and an enviable scope: a 37,000-square-foot space featuring over 50 unique interactive exhibits. The challenge was its location: a remote corner of western New York.

To spread the word to comedy lovers across the US, Work-Order created an attention-getting branding system and marketing materials that enticed as well as educated its target audience.  

LOGO • VISUAL STRATEGY • IDENTITY SYSTEM • COPYWRITING • PRINT DESIGN • MOTION DESIGN • WAYFINDING • MARKETING CAMPAIGN
National Comedy Center posters
National Comedy Center outdoor signage
National Comedy Center street advertisement
National Comedy Center campaign poster

Comedy’s role is about pushing the norms and daring to journey into uncharted territories, often verging on the uncomfortable or obnoxious. With this in mind, we created a campaign that was eye-poppingly electric and just a little off, with an irreverent sense of humor highlighted through “museum” and “destination” jokes.

National Comedy Center festival program
National Comedy Center campaign names
National Comedy Center instagram
National Comedy Center website
National Comedy Center wayfinding signage
National Comedy Center wayfinding signage
National Comedy Center entrance
National Comedy Center campaign poster
National Comedy Center t-shirt

“THINK OFF-CENTER” —GEORGE CARLIN

National Comedy Center outdoor campaign advertising
National Comedy Center campaign posters

© 2019 WORK-ORDER

© 2019 WORK-ORDER