A bold approach for a new destination.
NATIONAL COMEDY CENTER
National Comedy Center, the country’s first comedy archive, was founded with a strong vision, a considerable endowment and an enviable scope: a 37,000-square-foot space featuring over 50 unique interactive exhibits. The challenge was its location: a remote corner of western New York.
To spread the word to comedy lovers across the US, Work-Order created an attention-getting branding system and marketing materials that enticed as well as educated its target audience.
LOGO • VISUAL STRATEGY • IDENTITY SYSTEM • COPYWRITING • PRINT DESIGN • MOTION DESIGN • WAYFINDING • MARKETING CAMPAIGN
Comedy’s role is about pushing the norms and daring to journey into uncharted territories, often verging on the uncomfortable or obnoxious. With this in mind, we created a campaign that was eye-poppingly electric and just a little off, with an irreverent sense of humor highlighted through “museum” and “destination” jokes.
“THINK OFF-CENTER” —GEORGE CARLIN
© 2021 WORK-ORDER
© 2019 WORK-ORDER