New York Times press event screen branding

A dynamic event for a media giant.

THE NEW YORK TIMES

The New York Times’ platform innovations were numerous and groundbreaking, and the media giant—a frequent Work-Order collaborator—needed a way to introduce them at the 2014 NewFronts Digital Content Conference that was equally dynamic.

We handled the creative direction and content and provided full-service production to create a cohesive, comprehensive and elegant event.

NAMING • EVENT DESIGN & PRODUCTION • EXPERIENTIAL DESIGN •  MOTION DESIGN • EDITORIAL • SOUND DESIGN
New York Times press event theme map
New York Times press event branding
New York Times press event window vinyl design

Work-Order concepted the event theme, “Every Angle,” which spoke both to the Times’ approach to investigative journalism as well as its expansion into multimedia.

This all-encompassing marketing message—a crucial one as the company grows from a traditional to new media organization—informed everything from the event design to the speakers’ scripts, and became a memorable way for press to review the event.

New York Times press event screen design
New York Times press event screen design
New York Times press event branding
New York Times press event window vinyls
New York Times press event branding

The New York Times’ tech-forward backdrop was seemingly lifted out of a James Turrell exhibition or a Brian Eno-in-ambient-mode concert.

— DADE HAYES, BROADCASTING  CABLE

A VISUAL THREAD FROM START TO FINISH

New York Times press event branding
New York Times press event screen design
New York Times press event window vinyl
CREDITS
FEATURED SPEAKERS
AND COLLABORATORS

© 2019 WORK-ORDER

© 2019 WORK-ORDER