After Partners & Spade’s launch of the New York City flagship store, Work-Order was brought on board to activate every inch of the Sonos experience. We created feature product installations, art exhibits, fixturing, explainer videos and digital and print collateral. Once the retail vocabulary was established in New York, we then designed pop-up locations from the ground up in London and Berlin.
Work-Order’s seasonally refreshed activations combined Sonos’ marketing initiatives, product launches and company priorities with dynamic visual and verbal installations tailored to each location.
— JAMIE COOMBER, UK MARKETING DIRECTOR, SONOS