Sonos, the world’s leading wireless speaker company, is built on the proposition that your favorite music is only as good as it sounds. To activate their brand promise, Work-Order created culturally rich, emotionally resonant environmental design centered around a shared appreciation for creativity. The grand unifier of the spaces, music, reinforced Sonos’ mission and forged an emotional attachment between visitors and the product.

Hybrid space

Work-Order was brought on board to help activate the space to highlight product launches, art exhibits, and aspirational lifestyle environments. Once the retail vocabulary was established in New York, we then designed pop-up locations from the ground up in London and Berlin.

Our seasonally refreshed activations combined Sonos’ marketing initiatives and company priorities with dynamic visual and verbal installations tailored to each location.

Culture meets commerce