An identity informed by an ethos.

STANDARD ARCHITECTURE

Standard Architecture, an LA-based firm founded by Jeffrey Allsbrook and Silvia Kuhle, creates projects guided by identity and culture, reflecting the narrative for which they’re designed. In creating an identity and website for the firm, Work-Order sought to express Standard’s own minimalist modern narrative, emphasizing its quiet, understated approach.

Standard’s deceptively simple, deeply essential proportions and materials champion the balance between space and light. Work-Order applied this same philosophy to the wordmark, website and promotional photography, focusing on the firm’s sublimely simple yet rugged use of concrete and wood to contain light-filled volumes.

LOGO • IDENTITY SYSTEM • WEBSITE DESIGN • PHOTOGRAPHY ART DIRECTION

ORDINARY MATERIALS USED ELEGANTLY