Following its world debut at the MoMA exhibition “Items: Is Fashion Modern?” MoMA acquired the Zoa™ graphic T-shirt, the first ever biofabricated product to become part of the museum’s permanent collection.
Work-Order created the identity for Zoa™ to be as adaptable and essential as the raw material itself. The strategy was to give Zoa™ the functionality and scalability of a provenance stamp or maker’s mark. The elemental forms in the logo are a deliberate nod to their long-regarded use in formal practice by artists, designers and educators alike. Ubiquitous, timeless, elemental.
Work-Order also created a suite of supporting launch materials, including a mission statement, anthem video, exhibition collateral and website, as well as CG renders of potential material properties.