Zoa embossed leather

A brand launch for a future-forward material.

ZOA

Work-Order established the identity for Modern Meadow’s first biofabricated material, Zoa™, a groundbreaking and versatile new approach to sustainable manufacturing.

The Zoa™ project was more than just the establishment of a brand; it was an opportunity to help launch unprecedented possibilities for the betterment of our planet. Rethinking the relationship between an ingredient brand and the products in which they are contained, we positioned Zoa™ as the calling card for the luxury brands themselves — a code stamped or embedded into the material as a sign of the value of sustainability.

LOGO • COPYWRITING • IDENTITY SYSTEM • LAUNCH VIDEO • WEBSITE
Work-Order_Zoa_Logo-02
Zoa leather on mesh
Zoa logo embossed on leather
Zoa samples with logo
Zoa shirt on display at MoMA

Following its world debut at the MoMA exhibition “Items: Is Fashion Modern?” MoMA acquired the Zoa™ graphic T-shirt, the first ever biofabricated product to become part of the museum’s permanent collection.

MATERIAL AND MARK AS ONE

Zoa raised logo on Zoa material

Work-Order created the identity for Zoa™ to be as adaptable and essential as the raw material itself. The strategy was to give Zoa™ the functionality and scalability of a provenance stamp or maker’s mark. The elemental forms in the logo are a deliberate nod to their long-regarded use in formal practice by artists, designers and educators alike. Ubiquitous, timeless, elemental.

Zoa logo visual strategy

In a world of temporality and desire for authenticity, a mark is incredibly powerful.

— SUZANNE LEE, ZOA CHIEF CREATIVE OFFICER

MADE WITH INTENTION

Zoa manifesto poster
Zoa logo embossed on leather
Zoa pop-ip store signage

Work-Order also created a suite of supporting launch materials, including a mission statement, anthem video, exhibition collateral and website, as well as CG renders of potential material properties.

Zoa logo over material
Zoa logo embossed on leather purse

© 2019 WORK-ORDER

© 2019 WORK-ORDER